That article is written by an idiot. They can't even decide what to write about. It's a load of idiotic gibberish filler obviously put together by somebody with the writing capacity of a small child.
In traditional programming, an engineer writes explicit, step-by-step instructions for the computer to follow. With machine learning, programmers don’t encode computers with instructions. They train them.
No, you turkey brained, cerebrum lacking primate, You still have to program it. You don't just will a neural network into existence, you intellectually deficient hamster.
If you want to teach a neural network to recognize a cat, for instance, you don’t tell it to look for whiskers, ears, fur, and eyes.
And of course the Neural network appears because when a mommy neural network and a daddy neural network love each other very much... Oh wait no, somebody has to program it.
Facebook uses it to determine which stories show up in your News Feed
Which was programmed. They wrote code to accept INPUT DATA and that input data is evaluated to come to decisions about what to display. A programmer didn't sit at their computer with Cortana and Siri and go "I WANTS THE SITE TO DUH SHOW PAGES BASED ON BROWSING HISTORY"
"I'M Sorry, I didn't catch that"
"DAM U CORTANA ME ANGRY YOU MAKE IT SHOW PAGES, USE BROWSING HISTORY, OR ME SMASH U"
Google Photos uses it to identify faces.
"OK Google, now add the capacity to identify faces" probably isn't how that feature was added, you puddle of unwelcome avian diarrhea.
Machine learning runs Microsoft’s Skype Translator, which converts speech to different languages in real time.
Spoken like somebody who has never used it, apparently. What it is capable of is pretty cool but it's not exactly going to break down language barriers. Or, as it might describe them, talking walls.
Even Google’s search engine—for so many years a towering edifice of human-written rules—has begun to rely on these deep neural networks.
Did this article have any sort of technical review? Or was the review panel full of people who struggle to understand electrical resistance when configuring their gramophone? The way they continue to write about it apparently neural networks just appear and apparently they don't need to have any changes made to introduce or remove bias. Nope, just go "You know what, I want a neural network" and then poof! There you go. Just train it and you don't have to program. You have to create the neural network. That's programming. You have to maintain it. Oh, look, more programming.
When your algorithm relies on the absorption of loads of information through learning suddenly malice is far easier. We saw how successful Microsoft's AI chatbot was when everybody discussed Hitler and Nazism with it.
In closing, once again, the article is poorly researched and written by somebody who has the journalism skill of perhaps a lemur or other small South American monkey. I'm surprised these idiots aren't pushing FORTH, given that it made the same promises in the 1980's.