I got it working. I found out that my Insignia Bluetooth adapter / PC was paired with the speaker but the speaker evidently did not pair with my PC. I found that the speaker has a very limited time allotted for pairing so evidently I didn't do it quick enough the first time. After trying it again quickly the speaker sounded an audible "Speaker Paired" voice.
But I've got another problem now: All sounds play except ITunes.
Windows system sounds, Windows Media player, You Tube, etc. play fine. Everything except ITunes. I reinstalled ITunes with no results. Any ideas on this?
Thanks for the help Geek!