Firefox Bookmark Toolbar

Is there a way to edit/rename the websites that one puts into the Bookmark Toolbar.  I have tried Right Clicking my Mouse to see if it would bring up a Menu like the one in IE 8 that allows you to edit Favorites in the Favorites Toolbar, but it doesn't seem to have that option.  Is there another place to look for the means to edit?  I'd like to shorten up the names so that I can get more items on the Toolbar.  Thanks

Right-click, select Properties. Edit "Name".

Thank you.  I NEVER would have figured that one out.  Works just great!