This is simpler...
1. Edit folder name
2. This code, and also your code above uses no sort-order switch after the dir command. This means that the order of jpg names found by dir is the current Windows default (if you have set dircmd environment variable, if that contains a sort order switch e.g. /on, then the output of a bare dir command will be sorted that way.) If dircmd is not set, then the default sort is by name, ascending) If you wish to force a particular sort order then insert the switch after "dir" e.g. dir /on or dir /o-d or whatever. See dir /? for help.
3. Remove the echo before REN when you are happy it works the way you want.
@echo off
setlocal enabledelayedexpansion
set JPGfolder=C:\Users\Mike\Pictures\Camera Photos\Jazmina Pictures\subfolder
cd /d "%JPGfolder%"
set number=1
for /f "delims=" %%F in ( 'dir /b *.jpg' ) do (
set oldname=%%~nxF
set newname=!number!.jpg
if !number! LEQ 9999999 set newname=0!newname!
if !number! LEQ 999999 set newname=0!newname!
if !number! LEQ 99999 set newname=0!newname!
if !number! LEQ 9999 set newname=0!newname!
if !number! LEQ 999 set newname=0!newname!
if !number! LEQ 99 set newname=0!newname!
if !number! LEQ 9 set newname=0!newname!
echo REN "!oldname!" "!newname!"
set /a number+=1
)
REN "dsc00366.jpg" "00000001.jpg"
REN "dsc00386.jpg" "00000002.jpg"
REN "dsc00399.jpg" "00000003.jpg"
REN "dsc00410.jpg" "00000004.jpg"
REN "dsc00411.jpg" "00000005.jpg"
REN "dsc00412.jpg" "00000006.jpg"
REN "dsc00414.jpg" "00000007.jpg"
REN "dsc00415.jpg" "00000008.jpg"
REN "dsc00416.jpg" "00000009.jpg"
REN "dsc00417.jpg" "00000010.jpg"
REN "dsc00418.jpg" "00000011.jpg"
REN "dsc00419.jpg" "00000012.jpg"
REN "dsc00420.jpg" "00000013.jpg"
REN "dsc00421.jpg" "00000014.jpg"
REN "dsc00423.jpg" "00000015.jpg"
REN "dsc00430.jpg" "00000016.jpg"
REN "dsc00431.jpg" "00000017.jpg"
REN "dsc00432.jpg" "00000018.jpg"