Bounce rate
A term used describe the amount of visitors
to a web page that leave after only visiting one page (landing page). For
example, if you're looking at a pages statistics and see it has a bounce rate of
75%, this means that of all the people that visited that page 75% of them left
without reading any of your other pages.
For most situations a bounce rate that is higher than 50% could be an indication the user is not finding what they wanted or found no intriguing or related links on that page that convinced them of continue browsing your web page.
To help
reduce the bounce rate of a page try adding something that is going to grab the
readers eye. A good start is to add an eye-catching image, such as the picture
to the right. Try to create posts or pages with at least 200 words, pages or
posts with only 25-50 words may give the reader the first impression that the
page is not going to have what they want. Keep your site and pages as up-to-date
as possible. If the visitor sees the content was written in 1992 they may
immediately think the page is irrelevant. Finally, create follow-up links that a
user can follow to get additional related information.
Also see: Advertising, Internet definitions, Landing page, SEO