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Author Topic: Is Apple the new Microsoft?  (Read 12702 times)

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Geek-9pm

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Is Apple the new Microsoft?
« on: March 03, 2010, 06:14:16 PM »
CNET published this headline on 11 February ans is getting many comments.

Quote
Is Apple becoming more concerned with strategy than technology?

That's the question (and accusation, really) leveled at Apple by the Wall Street Journal's Holman Jenkins Jr., who decries Apple's strategy as little more than "zero-sum maneuvering versus hated rivals."

He has a point. But is it valid?

Jenkins argues that Apple's decision to ship the iPad without Flash support amounts to an attempt to lock consumers into iTunes-only content:
Full Story:
http://news.cnet.com/8301-13505_3-10451519-16.html

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Re: Is Apple the new Microsoft?
« Reply #1 on: March 03, 2010, 09:59:59 PM »
um...
Quote
Is Apple becoming more concerned with strategy than technology?

Where the *censored* has tis guy been for the last 20 or so years? the very fact that apple products cost more is in and of itself a strategic manuever- the actual products don't cost Apple any more to produce, it's the higher price point that makes people believe this is the case.

And they only cliched the MP3 player market because their player was more expensive then any other, not because it was any better then the competition. They are mainly catering to overbearing parents who think they can try to love their children by giving them expensive gifts like an iPod, and the children reciprocate by using the cost of their gifts as a direct measure of how much their parents care about them.

As far as I'm concerned, Apple has hardly innovated new technology at all- all they do is take old technology, cover it in shiny, smooth plastic and pastel interfaces and charge an unreasonable markup.
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Carbon Dudeoxide

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Re: Is Apple the new Microsoft?
« Reply #2 on: March 03, 2010, 10:04:02 PM »
I partly disagree with you, BC, but you definitely have a point.
It's pretty much the case that everyone knows what an iPod is, and you can brag about it. "Oh look,  have an iPod!".
No one knows what an iRiver T60 MP3 Player is. I would argue that not many people know what/who iRiver is.

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Re: Is Apple the new Microsoft?
« Reply #3 on: March 03, 2010, 10:19:05 PM »
I partly disagree with you, BC, but you definitely have a point.
It's pretty much the case that everyone knows what an iPod is, and you can brag about it. "Oh look,  have an iPod!".
No one knows what an iRiver T60 MP3 Player is. I would argue that not many people know what/who iRiver is.

Or the Rio MP3 player, the first one evar!

IMO Apple had some of their best stuff when Steve Jobs was failing at NextSTEP. Then he came back and spread the fail. Before he returned they were pretty well poised to start being actual competition for the PC; they had 3rd party licenses and manufacturers, so other companies could produce the hardware and use the software.

But when Old Steve returned these contracts were severed and things were returned to the way they were in 1992. (or whenever it was he left). That is- Closed source, closed hardware, and a price point that doesn't match that at all.

Claims are they use "higher quality components" but even if this were the case- you'd think that buying so many of the same exact product would give apple a bulk discount of some sort? having so many Macs built using the exact same "high-quality" components and using the exact same, inflexible software should have allowed them to shave a lot of cost, and in fact, they probably did- they just chose not to pass it along to the consumer.

And to be honest, I really, really, hate their "intuitive UI" concepts, since I don't find them intuitive at all.

My sony MP3 player has four arrow buttons. when I push down, it scrolls down, when I push up, it scrolls up, etc. It's rather simple.

But pundits exclaim that the IPod is the "easiest" to use. I call BS, I used one recently and wanted to throw the thing out a window, and probably would have if it didn't belong to somebody else. This was one of those models that shrugged off the burdens of arrows and went with two buttons- menu, and back. I struggled for a minute or so trying to figure out  how to scroll the freaking view, until I noticed the circle around the menu button, after some experimentation, I found it- you spin your finger/thumb around the circle to scroll.

*censored*? This is neither cheaper for apple to produce nor easier to use then arrow keys. The only simplicity is that it contains fewer buttons. This reminds me of a desk fan I saw once that reeked of Apple.

It was just a desk fan.

It had but a single button.

you push it once to turn it on.
each time you press it, it increases in speed- it has four levels.
when you push it on the highest level, it goes back to the first level of speed.

In order to turn it off, you have to hold the button.

Is there something wrong with a Power button and a speed knob? is there some sort of basic UI tenet I'm missing that clearly states that having fewer buttons that are harder to use is somehow better? Because I think I missed that lesson.

Basically- I consider Apple's basic concept to be "too simple to be any use" How was having a single button mouse better then having two button? I have no idea, but they have to compensate with command clicks, so I don't see the net gain.

All that being said, I thought appearance manager kicked *censored*.
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JJ 3000



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Re: Is Apple the new Microsoft?
« Reply #4 on: March 03, 2010, 10:23:32 PM »
I partly disagree with you, BC, but you definitely have a point.
It's pretty much the case that everyone knows what an iPod is, and you can brag about it. "Oh look,  have an iPod!".
No one knows what an iRiver T60 MP3 Player is. I would argue that not many people know what/who iRiver is.

Well...
Don't keep us in suspense. What is iRiver?
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Carbon Dudeoxide

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Re: Is Apple the new Microsoft?
« Reply #5 on: March 03, 2010, 11:19:55 PM »

evilfantasy

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Re: Is Apple the new Microsoft?
« Reply #6 on: March 04, 2010, 10:06:25 AM »
Quote
the actual products don't cost Apple any more to produce, it's the higher price point that makes people believe this is the case.

I have to disagree.

Apple sells many fewer Macs then MS does Windows computers. MS is producing their product at a much higher volume. Therefore they can get it for much less. High volume production drives down prices.

That's why Wal-Mart can sell a can of beans so much cheaper than Mom and Pop stores. They buy ridiculous amounts at a sharp discount compared to the normal volume retail price. Most companies don't have the warehouse space or capital to let them do that.


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Re: Is Apple the new Microsoft?
« Reply #7 on: March 04, 2010, 04:30:19 PM »
MS doesn't sell computers.
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evilfantasy

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Re: Is Apple the new Microsoft?
« Reply #8 on: March 04, 2010, 04:38:25 PM »
Sorry it was a generalization. (my first thought of the day didn't translate to words very well) ;) MS has just as much at stake in a computer as does Intel or HP. When all Windows computers have a Windows sticker right next to an Intel Inside sticker you sort of wonder who is really selling said computer. The name on the box, Intel or Microsoft.

Bottom line, mass product = lower prices. Apple wishes they were selling as much as MS. If they deny that they are lying.

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Re: Is Apple the new Microsoft?
« Reply #9 on: March 04, 2010, 04:48:48 PM »
Bottom line, mass product = lower prices. Apple wishes they were selling as much as MS. If they deny that they are lying.

Actually, I follow the concept that they actually don't want to penetrate the market as much as the PC; I think that their own strategy is to remain the "cool" product- some of the requisites for being cool is that they have to be a sort of "underdog" and they have to be more expensive then the other available options. Of course wether the price is purposely higher then necessary or just a result of having to pass more expenses on to the consumer is debatable, there's no doubt that Apple products Are more expensive- which I think fits in with a sort of strategy where they want to be the "cique" product in any niche they enter.

Cique computer? iMac.

Cique MP3 player? iPod.

When they made the iPhone- it was instantly the "coolest" cellphone one could get. This is because of apples "chique" aura around their products and advertisements.

And what's going to be the "cool" tablet computer to get? the HP slate or the iPad?

It's not really a direct result of the Apple products being "better" then the competition- It's more about "mindshare" then "marketshare"- as was said- iPod has become "The" Portable MP3 & video player; the iPhone has become "the" cellphone; and so on.

I'm waiting for them to make a game console, their tradition of closed source, closed hardware, and closed doors would fit well with the standard practices of most console manufacturers. "coming soon: the iGame" And if you think about it, they could simply take a SNES, put it in a more Apple-ish casing (ie, very pastel, smooth, rounded corners, etc) and people would still gobble it up.
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evilfantasy

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Re: Is Apple the new Microsoft?
« Reply #10 on: March 04, 2010, 05:05:32 PM »


I'm still predicting the iPad to be a flop.


JJ 3000



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Re: Is Apple the new Microsoft?
« Reply #11 on: March 04, 2010, 10:24:41 PM »
Actually, I follow the concept that they actually don't want to penetrate the market as much as the PC; I think that their own strategy is to remain the "cool" product- some of the requisites for being cool is that they have to be a sort of "underdog" and they have to be more expensive then the other available options. Of course wether the price is purposely higher then necessary or just a result of having to pass more expenses on to the consumer is debatable, there's no doubt that Apple products Are more expensive- which I think fits in with a sort of strategy where they want to be the "cique" product in any niche they enter.



It's not really a direct result of the Apple products being "better" then the competition- It's more about "mindshare" then "marketshare"- as was said- iPod has become "The" Portable MP3 & video player; the iPhone has become "the" cellphone; and so

You guys seen the new Macbook Wheel?
http://www.youtube.com/watch?v=9BnLbv6QYcA
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Re: Is Apple the new Microsoft?
« Reply #12 on: March 05, 2010, 04:03:52 AM »
LOL

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Re: Is Apple the new Microsoft?
« Reply #13 on: March 05, 2010, 04:48:08 AM »

I'm still predicting the iPad to be a flop.


Me too...
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Re: Is Apple the new Microsoft?
« Reply #14 on: March 05, 2010, 09:17:07 AM »
JJ,,,, ;D :D

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