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Converting movies to iPhone has two important issues.
1. The movie has to be scaled to fit the iPhone display.
2. The format has to be one the iPhone supports.
The term "MP4" is a general way of talking about compressed videos that have similar specs.
Did you say you are using a Windows PC? Here is just one of many places that claim they have a free, simple way to convert any video to an iPhone
http://www.dvdvideosoft.com/guides/free-video-to-iphone-converter.htmBut I have not tried this. I don't have an iPhone.
There is an old program called "Format Factory" that I have use to convert movies to to some hand held devices, but not iPh0ne. They say it does iPhone.
http://www.formatoz.com/