if i worded it a bit too harshly for yours or MS's tastes then i apologise...
I suppose it has to do with wording, yes.
If we work backwards, perhaps I can best explain why I took issue with the statement.
We have an update to Windows 7, 8, and 8.1 which is downloaded on systems that are applicable to get a free Windows 10 upgrade. This update, once installed, shows a notification regarding the system being applicable for a free upgrade to Windows 10 when it is released.
There doesn't appear to be an option to "remove" the icon entirely; instead one needs to hide the icon using the Notification options, or manually uninstall the coincident KB update.
I would call that annoying at worst. I think calling it "disgusting" and saying it is the work of a villian is quite extravagant hyperbole, considering that it is also saying that this notification is malicious, which is a claim that I do not think has a lot of merit.
Now, if the notification appeared on all Windows systems and Windows 10 was *not* a free upgrade- making the notification an advertisement for another product- than I would be more likely to agree in principle, since that would definitely be an abuse of the Windows Update System as an advertising platform. I think it would be hard to demonstrate that offering and informing users of applicable software about an upcoming free update they can apply to their system is done maliciously, however.
There also seems to be an implication that I am some sort of "MS Sheep"- this is really the only reason I can imagine you would mention Microsoft's tastes regarding word usage, given they have not made any statement about your post on the matter. I hardly agree with Microsoft about everything or consider everything they do to be magic pixie sauce. Their development division lacks a clear direction on exactly what the future holds, particularly for desktop development. They are pushing for everybody to move to their new Modern UI development framework, which is absolutely horrendous for the creation of desktop applications, and have seemingly abandoned further development on either WinForms (long ago) and WPF (no news) as well as .NET still having no MS-provided solution for the creation of games and entertainment software, requiring the use of third-party libraries and products with restrictive licensing and prohibitive royalties- I could go on. I also don't like how Windows 10 manages network features, particularly VPN connections as it stands currently, which requires demonstrably more mouse clicks and mouse movement to use (Which is why I used the feedback tool to provide feedback about it)- I could go on at length- as I expect anybody could.