Either the chip that is on the ink cartridge is defective reporting wrong to the printer or the ink is "Non-Genuine" and Epson is trying to keep you from using generic brand or counterfeit ink on it.
I'd bring the ink back to where ever you got it from and tell them there is a problem with it. If the ink is genuine and the seller is genuine then there should be no problems with getting a replacement to try since the ink was defective.
The only other thing that can cause this is that the printer itself has the issue with its interface pins and circuitry which reads the ink cartridge. The compartment where the ink goes in should have metal spring loaded finger contacts that make contact with the circuitry of the ink cartridge, and if there is ink on a contact it could cause troubles. Alcohol on a Q-tip carefully worked on these pins to not bend them but get off any dry ink etc might fix this.
Lastly... Epson has been known to put counters in their printers that kill the printer after a certain count of prints. I had an Epson C60 that they did this to where one day in the middle of printing term papers the printer would print no more. Adding new ink didnt fix it. I ended up buying a cheap Lexmark for $30 at the time to print my term paper and I assumed the Epson simply died. However later I found out that Epson as well as many other companies have "Planned Obsolescence" in the design of their devices so its meant to last only so long and then die so you have to buy a new one. A russian white hat hacker put up a tool to reset the counter back to 0 which made these printers work again, but my Epson C60 was long gone years prior. If you have printed a lot with this and now its done this then Epson may have bricked it on you. When Epson was called out on the internal counter as to why it exists, why make a printer that dies at a specific print count, their answer was that the printer after a certain number of prints, its internal sponge that is used for ink purging and under the printer cartridges when parked idle could be maximum ink holding capacity, and so instead of having a error code or message to inspect or replace this ink sponge, they instead have your printer die. They claimed that the sponge can get to a holding capacity and then ink start to seep out of the printer, so due to this, the best thing to do was to force people to throw their printers away to buy new ones because that made more $CENTS$ to them vs offering a ink sponge replacement for their printers which they dont make money on.
I have since moved on to Laser printers that have counters, but are able to be reset. The counters are to inform you that the laser printer will need a service kit run through it or pick up rollers and fuser unit inspected by a tech or yourself if savy in this area. Then easy reset of this counter and good to go for another 5000+ prints etc.
