I think you are comparing apples to oranges.
twisted pair, or Ethernet, cable is for networks, either LAN or WAN.
coaxial cable is for TV, or cable broadband, audio/visual, etc.
for Ethernet, the 'twists' in the pairs is actually important.
inside the Ethernet cable are 8 wires, in 4 pairs(green, brown, blue, orange), and each pair is twisted at different rates.
of the 8 strands, only 3 are needed to make a connection between devices, thus allowing for expansion in the standard and piggy-backing two connections in the one line.
also Ethernet cable is predominantly used by other trades like phone guys for PABX and inter-building communications(phones, cameras) due to it being very cheap.
you can't connect, for example, two PC's together with just a coax cable.