as to drive wiping, what's wrong with the good old format command.
untick the Quick Format option, let it do a low-level format and it'll wipe 0's or 1's to the entire drive.if you are really *censored*, repeat that process a couple of times.
personally, I see no point in multiple passes, if someone has the right software, inclination, time and resources, they'll get data off the surface.
yes, it won't be that porn stash or all your tax records but it could easily be a few strings of your bank number or a handful of characters from your job application.
and with that sort of data - whoa watch out - real-name fraud here we come (ok, sarcasm off now)
as to the price, while no expert, $1000'ish seems too high. you have to price it so that even thinking about comparing it to a new unit isn't even considered a viable alternative.
and as a good will measure, maybe throw in 3 months warranty.