How do I start a computer repair business?
Starting any business requires much thought and research to have the best chance of success and a computer repair business is no exception. Below are some points that need to be considered before starting a computer repair business.
Tip: Before opening a computer repair business, you should be a capable computer technician.
How do you plan to let people in your community know that your business is opening and ready to serve them? There are many different methods for advertising a business, including Internet, newspaper, television, radio, flyers, and word-of-mouth. Your advertising budget can play a big part in the decision process, as well as possible success rates.
If you are looking for lower cost methods, the top choices are the Internet, newspaper, and flyers. Word-of-mouth could also fall into this category, but it can take a bit more work to make it work for you. The Internet alone can offer many options, including banner ads, search engine ratings, and Craigslist (or similar sites) are a few of the possibilities. E-mail marketing can also be a valuable asset if the right market is targeted. Off the Internet, flyers can be handed out, set out in various locations for people to take, or mailed to their home.
If your advertising budget is beefier, you could explore radio and television ads. These can prove to be very powerful and help bolster your business' success.
Due to the nature of a computer repair business, get insurance to cover any issues that could arise. While issues are never planned, they can occur, and it is a good idea to be covered. Your business deals with other people's property and they are entrusting their property into your care. Check with insurance companies that provide insurance for businesses and determine what fits your needs.
If you are planning to have a storefront, get an inventory of computers available for sale and computer components. Customers are looking for fast service, and you need parts on hand to give that fast service.
The parts you may want to have available include all popular types of memory (RAM), hard drives, video cards, and computer processors. These are only a few examples of the parts you should have in your inventory, the more parts you have, the less likely a customer is going to have to wait for a repair. Having extra cables and screws can also come in handy.
If you are low on funds, an alternative solution is to visit local computer retail stores for parts as needed.
The first thing to consider here is whether you want to have a storefront or work out of your home. Having a storefront means your business is out there for everyone to see, to visit, and the potential for income can be pretty high. However, a storefront also comes greater responsibility and risk.
Working from your home offers a more flexible schedule, less overhead (minimal inventory), and more control over what business comes your way. However, it may also come with a lower income potential and more difficulty in getting customers and business to come your way.
If you choose a storefront, physical location is going to be key. You want a place that has easy access, in an area with a large enough customer base to attract, and preferably in a town where there are not many, if any, other businesses like yours. These three factors can make or break your business and should be considered with care.
What prices are you planning to charge for your repair services? You want to charge prices that are both affordable for your customers but are also enough to keep your business afloat.
If there are other computer repair businesses in the area, check into what prices they charge. Doing some research on this front can help you price your services competitively and possibly take business away from your competition.
Another piece to consider is the offering of discounts, possibly in the form of coupons or a percentage discount when purchasing a particular service or several services. Offering a special deal for the first time customers can be a great way to get your business name out there and bring in new customers.
Considering these five primary points can significantly improve your chances of getting a computer repair business off the ground and on the road to being successful. The most important thing to keep in mind, however, is the quality of service you provide. In this day and age, excellent customer service can be the difference between a business thriving and a business failing. Make it a priority to take good care of your customers, providing the best service you possibly can. Become friends with your customers in the way you act and treat them. It can go a long way towards building your business and earning repeat and referral business.