Updated: 12/30/2021 by Computer Hope

Alexa may refer to any of the following:

Amazon Alexa logo

1. Alexa is an artificial intelligence digital assistant developed by Amazon. Using voice commands, users can talk to Alexa to perform device shortcuts, play media, and control third-party devices and applications through Alexa Skills.

Alexa is supported on most current Amazon devices, including the Fire TV, Amazon Echo, and Kindle devices. Select third-party devices and speakers may also include the assistant. To use Alexa on your iOS or Android smartphone, you can download the Alexa app for free.


For more information about Amazon Alexa skills and actions, visit our page about the Amazon Echo. A list of third-party Alexa skills is also available on Amazon's website.

Alexa logo

2. Alexa is an company that was originally founded in April 1996. It uses information collected from users who have the Alexa browser toolbar installed to build more intelligent Internet and traffic ratings. Alexa helps determine general statistics for your web page and blog, and is one of the best ways to compare your site with your online competition.

However, keep in mind that Alexa traffic ratings are only based on users who have the Alexa Toolbar installed. If you want exact traffic data for your website, we recommend using Google Analytics.


Amazon announced it will be retiring on May 1, 2022.

Digital assistant, Google Home, SEO terms