Consumer

Updated: 06/02/2020 by Computer Hope

Consumer may refer to any of the following:

Person holding four different color shopping bags

1. A consumer is an individual who buys goods or services for their use. An example of a consumer is a person going to a retail store and purchasing a computer for use at their home. Another example is someone buying goods or services for themself or their family on an e-commerce website.

In 2019, consumers in the United States spent $53.119 trillion on goods and services in both physical and online stores. Purchases by consumers are one of the largest drivers of a country's economy and the global economy as a whole. When consumers spend more, a country's economy shows signs of improvement, and when consumers spend less, the economy shows signs of decline.

Due to the importance of consumer spending for an economy, advertising is aimed towards consumers in hopes they will buy products and services. Companies spend millions of dollars every year on advertising to drive consumer sales.

2. A consumer is also someone that eats something.

Business terms, C2C, Internet terms