A conversion may refer to any of the following:
1. With websites, a conversion describes when a designed action or goal is completed. A good example of a conversion is when someone visits a page from a search engine and submits their e-mail address or buys a product. If the visitor leaves without doing anything, it's a bounce.
The conversion rate is used to help track and measure the conversions. For example, if your analytics showed your website had 122 visitors, and 6 of them subscribed to your newsletter, your conversion rate would be 4.91% ((6 / 122) * 100). Once you've determined your conversion rate, you can track changes to determine if changes you make to your website increase or decrease your conversions.
2. A conversion describes the ability to transfer one file or a segment of data from one format to another format. An example of a conversion could be converting a text file or CSV (comma-separated values) file into an Excel spreadsheet file.
3. Convert can also mean converting any data into another type of data. For example, the Computer Hope convert tool can convert any text into binary, hex, and other forms of text and data. Try it now by entering any text in the below text box.