Geotargeting

Updated: 04/26/2017 by Computer Hope

Geotargeting is a form of Internet advertising that markets ads directly to the user by mentioning their city, state, or country in the advertisement. For example, if you lived in Salt Lake City, Utah the ad may say "Click here to find singles in Salt Lake City Utah." Geotargeted ads generate a better CTR because the advertisement appears to be more personalized.

Advertising, Internet terms, IP cloaking, SEO