Created in 2013, Giphy is a public database of animated GIF images. It allows users to post animated, looping GIFS up to 15 seconds in length. On the site and mobile app, users can browse through the library and obtain the links to embed images on other platforms. GIFs on Giphy can be inserted into other applications, including social media posts and instant messaging conversations. Giphy is also included natively in several third-party keyboards to make selection easier.