A landing page is a term that describes the first web page a visitor visits when entering a website. For example, if this was the first page you visited on Computer Hope it would be considered the landing page. If you came from another page on Computer Hope or the Computer Hope search engine, this page is not considered the landing page.
Every web designer should have the goal of engaging and converting their landing page visitors to another page on their website. Keeping the visitor engaged and interested may lead to repeat visitors and a sale. Below is a list of suggestions that help keep landing page visitors on your site.
- Give the visitor other easy to find options. If a visitor feels there is nothing more to learn, buy, or has no other call to action they will leave.
- Keep it simple. Do not overload the visitor with too many options, have catchy and easy to read headlines, and break up information.
- Keep the site fast. Today, everyone has got used to fast results. If your page takes more than a few seconds to load most visitors will not wait around.