Live streaming is the act of creating streaming content and broadcasting it live to an audience on the Internet. Live streamers stream footage from a camera, webcam, or screen capture software to an audience, which is usually notified of the stream beforehand. Live streaming is done by connecting the capture device to a network through a computer, smartphone, or another device. Most live streaming platforms also includes methods for the audience to communicate with the streamer using comments, polls, and other interactive features.
Many companies use streams to promote products live, or showcase events while they happen. Live streams are commonly used by influencers to answer questions from their audience, or create video podcasts. Internet live streams are also used to broadcast sports, or other activities which would traditionally be televised, to attract the attention of Internet users. Popular live streaming platforms include Twitch, YouTube, Instagram, and Facebook.