Updated: 08/02/2019 by Computer Hope
Branded merchandise, commonly referred to as merch.

Merch is a shorthand term commonly used online in place of the word "merchandise." When merch is discussed online, it is usually in reference to branded apparel, or other products from a company or social media influencer that are sold to fans using an e-commerce website. Merch can be seen on websites, such as YouTube and Twitch, where content creators sell items to their audience to help financially support their channel.

Business terms, Internet terms, YouTuber