Officially launched on January 5, 2016, Mixer (formerly known as Beam) is an online streaming service dedicated to video gaming. Similar to Twitch, Mixer allows players to broadcast their gameplay for an audience over the Internet. However, Mixer distinguishes itself from the competition by having significantly lower latency. Also, Mixer touts increased interactivity for viewers in that they can affect the streamer's gameplay by spending "Sparks" earned from watching the channel.
In May 2017, about nine months after its acquisition by Microsoft, it was announced that the original name Beam would be changed to Mixer. Also, new features were added such as integration into the Xbox One's dashboard, as well as the ability for gamers to have multiple streams at the same time.