Nofollow

Updated: 10/11/2017 by Computer Hope

nofollow attributeThe nofollow attribute is an anchor attribute that tells search engines and other web robots not to follow a hyperlink on a web page. For example, user comments in an online forum typically may add the nofollow attribute to an user-submitted link. Doing so prevents posted links from being used to artificially inflate the page rank of external sites.

How to create a link with a nofollow

<a href="https://www.google.com/" rel="nofollow">

Where should I add the nofollow attribute?

Any link you do not want to give additional page rank, is not related to your website, has been user generated, or is part of a script that creates similar content should have the nofollow attribute. Below is a list of the most common places the nofollow attribute is used on websites.

  • Comments, e.g. the comments on a WordPress blog.
  • Bulletin board or Forums
  • Wiki
  • Guest posts
  • Scripts that generate similar content with links

Tip: If the hyperlink is pointing to a different website that is related to the web page content it is a good idea to not include the nofollow attribute. Some believe that they should include a nofollow link on all links that points to a different website. However, Google and other search engines reward websites that have quality related links.

<a>, Anchor, Hyperlink, SEO terms, Web design terms