Sponsored post

Alternatively known as a paid post, promoted post, or a sponsored article, a sponsored post is a post that is paid for by an advertiser. The sponsored post is usually written by the author of the site. However, it can also be written by the sponsor, and under FTC (Federal Trade Commission) rules must have a disclaimer similar to the example below.

This post was sponsored by <company name>

The purpose of a sponsored post is to draw visitors of a popular site to the website of a sponsor.

Affiliate program, Business terms, Guest post, Post, Web design terms