Alternatively referred to as a paid post or a promoted post, a sponsored post is a post that is paid for by an advertiser to get posted on a website. The sponsored post is usually written by the author of the site, but can also be written by the sponsor and under FTC rules has to have a disclaimer similar to the example below.
This post was sponsored by <company name>
The purpose of a sponsored post is to draw visitors of a popular site to the website of a sponsor.
Computer Hope does not participate in any form of sponsored posting on its site.