Sponsored post

Updated: 10/17/2017 by Computer Hope

Alternatively referred to as a paid post and a promoted post, a sponsored post is a post that has been paid by an advertiser to get posted to a website. The sponsored post is usually written by the author of the site, but can also be written by the sponsor and under FTC rules has to have a disclaimer similar to the example below.

This post was sponsored by <company name>

The idea behind a sponsored post is to help draw some of the visitors from a popular site to the sponsors website or to help sell a product and is another way for a website to generate revenue or offset costs by having the sponsor supply a product or service for free or at a discount price.

Note: Computer Hope does not participate in any form of sponsored posting on its site.

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