USP may refer to any of the following:
3. Short for Unique Selling Point or Unique Selling Proposition, USP is the characteristic of a business or product used in advertising that differentiates it from competitors. For example, Computer Hope's USP is that we give users hope in understanding their computers and that we do it for free. Identifying your USP and your competitors USP can help give your business a more competitive advantage by knowing what makes your business unique.