Updated: 08/02/2020 by Computer Hope

The description of the human or software program visiting a website to read its information. On a website, unique visitors are tracked as a page view or unique visitor and only count once per page.

Type of visitors

In tracking software such as Google Analytics, there may be three different types of visitors listed.

  • New Visitor - Someone who has never visited your site or any of your pages before.
  • Return Visitor - Someone who has visited a page in the past.
  • Visitor - As mentioned, a visitor is anyone or anything who has visited a page.

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