Name: Matthew "Matt" Cutts
- American software engineer.
- Currently works with the US Digital Service in DC.
- Former head of the Webspam team at Google, where he works with search engine optimization issues.
- One of the co-inventors listed upon a Google patent related to search engines and web spam.
"That's a violation of our Webmaster quality guidelines, specifically the principle of 'Don't deceive your users or present different content to search engines than you display to users'."
"If there is a link selling site and they get caught for selling links, and they just happen to be linking to you, the value of that link that the site was providing, it just goes away."