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Opt

A term used to describe a user's acceptance or participation of a program. For example, a user who chooses to opt-in to an e-mail newsletter will start receiving that newsletter until they choose to opt-out. Many e-mail solicitations that are sent out by companies enable users to opt-out from receiving similar e-mails in the future by replying to the e-mail with remove or by visiting a page to unsubscribe.

Also see: Newsletter, Spam

 

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