Simcity met with widespread disapproval by publishers for years. "So when is this game going to be a game? When are you going to add a goal?" before it was finally released and became a bestseller.
The Sims was widely shunned by focus groups. "I'd never buy a game like that". Making it an uphill battle to get any company resources devoted to it. Yet when it was released it broke new ground.
Reading the article, I'm not sure what your guys' problem is. It's obviously not aimed at that ever so important "I play Call of duty for five hours straight and accuse other players of having *censored* preferences I strongly disagree with" demographic. Seems like a clever way to bring baby dolls into the modern tech world, while taking advantage of one of the wii's best two features- it's motion sensor controller, and the fact that it's a "family" console that almost anybody can appreciate, rather than the Xbox and PS3's predominant demographic target of Male teenagers/young adults.
