The kickstarter page is a bunch of marketing wank. OP is probably directly involved in the kickstarter. it's been coincidentally "posted" by people posing as curious observers on various internet forums. And when they face any negative, they (or some other new user) start babbling about privacy, something which has hardly been demonstrated as being provided by this "new OS".
I suspect calling it "Unix Like" is their way of saying it's a Linux distribution, while making it sound like it's actually a complete OS. A lot of the screenshots show existing Linux software, so the impression I get is "We need 140K to create a Linux distro".
They also don't ever mention where the 140K goes or what it is for. Are they paying themselves? Programmers? artists? Who is actually involved? We know they don't have a native English proofreader for their marketing text. Best I can figure is that is all for manufacturing/assembly of their "hardware rewards".