-are the jumpers set correctly?
-are the cables secure?
-does the cable that plugs into the mobo support ATAPI devices? (it happened to me once, stupid mistake...)
to enter bios, hit the key assigned to ur comp while its booting. ur comp should say what key to hit to enter setup. it should say something like "hit __ to enter setup", or "hit __ to enter BIOS config". mine is DEL, my last comp it was F1. there is a little variety.
P.S. was it working in the old comp? and does it still work if u put it back in the old comp?