I just got an identical message. THEY WANT ME TO PAY $10 FOR MY OWN ****ING GAME. That's just idiotic. I'm so pissed off that they want more money for my own freaking game. I was so pissed off, in fact, that I aquired another code, as an in-your-face. I'm keeping this one on my hard drives so I don't lose it. I feel absolutely no guilt; I paid $40 for their game and I'm damned well going to enjoy it.
F*ck you EA.