You can do simple if - else tests in batch; there is no THEN keyword. You keep the IF code and the ELSE code apart with parentheses. Remember that (a) the closing parenthesis of the code block to be executed if the initial IF test is passed, (b) the ELSE keyword, (c) the opening parenthesis of the code block to be executed if the ELSE is triggered, MUST ALL BE ON THE SAME LINE.
IF "%animal%"=="dog" (
echo canine
echo likes bones
) ELSE (
echo not canine
echo might not like bones
)