Some PCs run their fans at full blast all the time—this is especially common if you built your own PC and haven't done any fine-tuning of the cooling hardware. If your fans are plugged into the computer's motherboard, you might be able to control them using your motherboard BIOS. You can enter the BIOS menu by pressing a key as your computer boots, usually DEL, F2, or something similar. Then, look for the hardware monitoring section (or something similar).
Every BIOS is a little different, so we can't walk you through the exact steps—some will only offer basic "high" and "low" fan settings, while others may provide advanced fan curves that let you set the fan speed at different CPU temperatures. Some motherboards can control all the connected fans, while others may only be able to control fans that use 4-pin PWM adapters (rather than cheaper 3-pin fan models). Play around with the fan control settings and see what works for you.
If your BIOS doesn't have any fan control options, a program like SpeedFan will work too, but again; only if your motherboard is functionally capable of controlling those fans. For graphics cards, MSI Afterburner can help you adjust the fan's behavior when you're in a heavy gaming session.
peryourhealthIf you can't control the fans through software—say, if the fans are plugged directly into the power supply rather than into the motherboard—certain hardware accessories can help. Noctua makes low-noise adapters that essentially act as a resistor, reducing the voltage sent to the fan and thus reducing its speed. Hardware fan control knobs do something similar, though offer more fine-grained management. Once you get the right speed dialed in, your gaming sessions will hopefully be a bit more peaceful.