If it had better graphics it'd be the next Halo.
Let's face it, people love violence. All new games that "take off" sales-wise are violent, even if only fantasy-violence. If he made that school a "secret enemy base" and made the plot very cheesy, then nobody would care.
I happen to agree with the author on one point: It does truly take a significant act to be noticed. I don't, however, agree that the V. Tech was the best example.