Fans. You need to move air through the case. Some fans suck air in, others need to blow air out.
True. Typically, one fan mounted in front of the case to draw air into the case and a fan at back to exhaust warm air out the back is a good configuration. Fans pointed in the wrong direction can just cause more heat inside the case.
Perhaps hejlik should remove his CPU heatsink, clean the old thermal paste off, apply fresh thermal paste, and then reinstall his heatsink and fan.
The CPU heatsink should also be carefully inspected to see whether the spaces between the cooling fins on the heatsink have dust in them. I would check this first, before removing heatsink and applying fresh thermal paste.