Although Google denies it I think this is a step towards a Google based mobile phone company like Sprint or Verizon. Or maybe even a Google computer aimed at businesses and college students. As popular as Google is, Microsoft has the home user market securely in their pocket. And as smart as Google is I think they know going up against Windows in the home user market isn't going to happen for a while. Open Source is good, but it's also not for the "point-and-click" crowd which makes up most of the market. If they can get college users on-board with open source then it will spread thorough everything else starting when the go into the working world. Not a bad long term plan for Google...