Hit

When referring to the Internet, a hit refers to a load or visit of a web page. This helps a web administrator determine how much traffic or the popularity of a web page. Sites that keep track of all their website hits can compare previous data to predict future traffic, detect abnormal traffic behavior, find what their visitors enjoy the most, and use data to set price for Internet advertising. It is important to know that a hit is the server's loads, not its unique hits, known as page views.

Also see: Advertise, Page views