| 1 .When referring to the Internet,
advertising is a term used to describe text and/or images that are
placed on a web page that promote another company's product and/or service. A web
page advertisement ad is almost always a banner and/or button
that is located on the top, bottom, or sides of a web page.
Advertising helps allow services to be free when they otherwise may not be by
paying the web page publisher money when the ad is viewed and/or
when the ad is visited.
Ad or Ads An ad is the actual advertisement being
displayed. For example, at the top of this page is an example of
an ad. The most common type of ad is the
banner
ad.
Ad
rotation Because many sites or advertising campaigns will have
several hundred or thousand banners, generally a banner will be rotated
between other banners to help the banner to be displayed by a wider
audience.
- Additional information about advertising on Computer Hope
can be found on document
CH000908.
2. An AD is also an abbreviation sometimes used to describe
Active Directory.
Also see: Banner,
Booked space,
Click fraud, Click
rate, Clickthrough,
Contextual advertising,
CPA,
CPC, CPM, CPS,
CPTM, CTR, E-Commerce,
Geo-targeting,
Hit, Impression,
Page views, Pop-up, Reach,
Visitor
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