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Walled Garden

1. walled gardenOn the Internet or network, a walled garden refers to a restricted section of the Internet or network the user can access. For example, an ISP may create a walled garden during setup that gives the user access to online support but not anything else on the Internet. Another good example of a walled garden is a school that gives students access to only websites approved by the school and require special access to visit any site outside of the garden.

2. A walled garden is a term referring to a software suite or device where the services and information developers make available is only available to the software system or device's users. Many software company's use the walled garden model to promote specific products that they believe will significantly boost company revenue. For example, Apple has created its own culture under its company umbrella by offering many unique technological benefits only to users of Apple products. Many Apple products are still only compatible with other Apple products. Also, many of the popular iPhone apps running on Apple's iOS operating system are often exclusive to the App Marketplace. Companies like Apple use this method to encourage user loyalty to the brand. Exclusive content often gives users a sense of belonging and camaraderie with a company.

Also see: Network terms, Software terms