AMD says goodbye to the ATI brand

[Computer Hope Admin]

Advanced Micro Devices  on Monday said it will remove the ATI name from its products by the end of the year, killing a brand name synonymous with graphics enthusiasts for 25 years.

Link

[BC_Programmer]

I shall create a shrine. My ATI Rage Pro, Radeon 7000, Radeon 9250, All-In-Wonder 9000, and who can forget my ATI EGA Wonder.

Although, come to think of it, my last few computers have used NVidia graphics cards.

Can't wait for that awkward stage where nobody really knows What to call it- you'll have the older video cards with the ATI logo, and the newer ones that sport AMD (assuming they are continuing to produce graphics chips).


I can't remember if AMD was canadian, I know ATI was. For some reason it would appear that anywhere somebody has a problem with ATI's tech support, or the tech support of any company not based in the US (for americans, I mean) suddenly the problem isn't with the company's tech support, but the problem is the country. I made the terrible mistake of googling (was trying ot find out if AMD was canadian or not, wasn't sure) and was lucky enough to stumble on quite a bit of anti-Canadian hate.

Because of ATI's tech support. *censored*. how does "I can't get my video card working" translate to "they all suck and they depend on us for everything"?


Sorry... sorry... some of what I just read had me rather steamed

anyways, for the most part ATI is really just a brand name that AMD has kept around; to my understanding they're all one company and they just happened to keep the ATI moniker on video cards, probably for recognition. Ironically this means that those people complaining that we Canadians can't run companies because we have poor tech support are actually dealing with the tech support of an American company, which if they were aware would suddenly change their stance. That's what pisses me off, is when somebody has entirely conditional nationalism. I don't think it really matters what country a company is from, or what country they are based in.

[rthompson80819]

AMD is based in Sunnyvale California.

[BC_Programmer]

AMD is based in Sunnyvale CA.

Yeah, I found that out later- it was founded in Texas.

[Cityscape]

I always loved ATI, I'll miss the brand. Used the Rage 128 for years, then the Radeon 7000 and the current desktop has a Radeon X200. The Radeon X200 sucks since ATI has dropped support (so there is no driver from them) and the latest open source drivers are acting up badly, so now I say goodbye to google earth.

But I do see complaints everywhere about their service, particularly from Linux users who are frustrated with the Linux support.

[lectrocrew]

Gee, I always considered ATI and Nvidea to be the top choices for graphics components. Does this mean we'll have another monopoly to price their products as they see fit? I already had a minor stroke when I paid $209.99 for my GTX 260 vid card in 3/2009. 

[BC_Programmer]

Gee, I always considered ATI and Nvidea to be the top choices for graphics components. Does this mean we'll have another monopoly to price their products as they see fit? I already had a minor stroke when I paid $209.99 for my GTX 260 vid card in 3/2009. 

ATI is going away as a brand-name, but that name is being replaced with AMD. that is, there will be AMD Radeon cards. They could have done this years ago whe nthey bought ATI but they decided to wait awhile and let people get used to the fact that they own the ATI brand.

[lectrocrew]

I thought about that after I posted. I'ts not the end of the manufacturer, just a belated annex of the product name. 

[rthompson80819]

Actually, I'm surprised AMD didn't change the name to something like AMD/ATI years ago to get more name recognition for the AMD brand.  You see ads on TV all the time for Intel, almost never for AMD.

[Computer Hope Admin]

Actually, I'm surprised AMD didn't change the name to something like AMD/ATI years ago to get more name recognition for the AMD brand.  You see ads on TV all the time for Intel, almost never for AMD.

Think someone should be hiring you for their marketing, having ATI being used in conjunction with the AMD brand name would be brilliant. Since, I'd guess more people are familiar with ATI brand than AMD. IN addition I'm sure many people don't even know that ATI is an AMD brand and has been for some time.

[quaxo]

Actually, I'm surprised AMD didn't change the name to something like AMD/ATI years ago to get more name recognition for the AMD brand. 

A lot of the AMD/ATI cards here in Southeast Asia have been dual branded for the last year or so.

[patio]

Perfect example of a large Co. where the Marketing staff have no communication with the Production stafff...
Serves em right.

[rthompson80819]

Perfect example of a large Co. where the Marketing staff have no communication with the Production staff...
Serves em right.

In my experience, there generally is communication between the marketing department and the production and technical departments, it's just that the marketing departments just don't listen.

[patio]

That would still be the same as what i was saying...IMHO.

[johngetter]

That Sucks