When you install a retail version of Windows, you must supply the OM drivers for the motherboard if Windows 7 does not have the drivers in its database.
The drivers are normally provided by the motherboard manufacture on a CD in the box with the motherboard.
If you have lost the CD, look the the web site of the company that made the motherboard and find the chip set drivers. It is not enough to get only the audio drivers, you should install the whole set.