How to improve the appearance of a web in search result

[Michael]

I have a friend who make free PPC games and put on his website http://www.hydroemo.webs.com/

I am not very familiar with web design and he is wondering what he needs to do in order to have his website appears in search result when people search for "free PPC gamer" for example.

Thanks.

P/S: I ask him to register to the forum and ask the question, but somehow his email address was prompted as spam and he could not register.

[kpac]

Search Engine Optimisation.

[Michael]

Search Engine Optimisation.

How?

[kpac]

Here are a few: http://www.webdesigntuts.net/tutorials/seo-tutorials

Google will give a few more.

[TechGeek]

The major things are keywords, backlinks, and not overdoing it.