CPA

Updated: 09/15/2017 by Computer Hope
cost per action

Short for cost per action or cost per acquisition, CPA is the amount an advertiser pays each time a website visitor interacts in a pre-defined way with an advertisement. This interaction indicates that the visitor went beyond clicking the ad, and actually engaged with the advertising content.

Advertising, Computer abbreviations, CPC, CPM, CPS, CPTM, Internet terms, SEO terms