Reciprocal link

Updated: 08/31/2020 by Computer Hope
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Alternatively referred to as a link exchange, reciprocal links are hyperlinks placed between two web pages in exchange for the other page linking back. They are an important part of search engine optimization as engines like Google rank the web pages in their results by the number of different pages link to yours. By participating in link exchanges, a site can increase its rank in the search engine's results.

Note

If a page does not link back, it is considered a non reciprocal link.

Internet terms, Link, Link exchange, PageRank, SEO, SEO terms