Website marketing is marketing used to promote a website and hopefully get more traffic to a website. More traffic translates to better on-line advertising placed on the website. When Internet users visit an ad on a website's page, it is called CTR (click-through rate) and the higher the CTR, the more the website owner stands to earn from the ads.
Website marketing may utilize SEO (search engine optimization) which is the process of customizing a page, so it rates high on search engine queries. Garnering the top one or two positions can result in 50% of the clicks from the search result. Other methods of website advertising may include creating blog posts on fellow blogger's sites, and even including your signature when you post in forums. The more traffic a website consistently can measure, the more the site is thought to be worth.