| Short for Cost Per
Thousand, CPM is ad impressions, an industry
standard for measuring and selling ads on web sites. The 'M' is
taken from the roman numeral for "thousand." Sites that sell
advertising will guarantee an advertiser a certain number of impressions,
then set a rate based on that guarantee times the CPM rate.
For
example, a web site that guarantees an advertiser 50,000 impressions at
a CPM rate of $30 will cost $1,500. This can be figured by [ (CPM *
Impressions) / 1000 ] or can also be figured by [50 * 30], the 50
representing the 50 in 50,000.
Also see: Advertising, CPA,
CPC, CPS
|
|
| Resolved |
Were you able to locate the answer to your questions? |
|
|
