A term used to describe the amount of visitors to a web page that leave after only visiting one page (landing page). For example, if a page has a bounce rate of 75%, this means that 75% of the page's visitors left without reading any of your other pages.
In most situations, a bounce rate higher than 50% is an indication that a visitor did not find what they wanted or didn't find anything intriguing about your web page. However, that being said, the bounce rate can increase or decrease depending on your web page content. For example, a retail website has a smaller percentage of bounce rate when compared to a content website.
How can I reduce my site bounce rate?
- Add something that is going to grab the reader's eyes, like an eye-catching image, as shown on this page above.
- Create posts or pages with at least 200 words. Anything less gives reader the impression that the page is not going to have what they want or is not in-depth.
- Keep your site and pages as up-to-date as possible. If the page was last updated in 1992, visitors would think the page is irrelevant.
- Break text into short paragraphs or a list with bullet points. A wall of text overwhelms most visitors.
- Keep the site fast. Today, everyone has got used to fast results. If your page takes more than a few seconds to load, most visitors are not going to wait around.
- Make sure you have a custom 404 error page. If you are using a default error page, any visitor who gets an error will immediately leave.
- Avoid distractions. Flashy advertisements, pop-up ads or other windows, and excessive advertisements can be a turn off for most visitors.
- Create follow-up links that a user can follow for related information they may be interested in reading.