Preference may refer to any of the following:
2. With a service or computer software, Preferences are options or a setting that allow the user to configure the product works. For example, a program may allow the user to set the preference to how they want the layout of a program is displayed. The preferences section may also have more advanced options in the Advanced Preferences and may also be labeled as Product Preferences.
Preferences is synonymous with Settings and Options and may even be a category of one of these sections.