Preference may refer to any of the following:
2. With a service or computer software, Preferences are options or a setting that allow the user to configure the product works. For example, a program may allow the user to set the preference to how they want the layout of a program is displayed. The preferences section may also have more advanced options in the Advanced Preferences and may also be labeled as Product Preferences.
Note: Preferences is synonymous with Settings and Options and may even be a category of one of these sections.