Paul Rand

Updated: 09/15/2017 by Computer Hope

Paul RandName: Paul Rand

Born: August 15, 1914, in Brooklyn, New York, USA

Death: November 26, 1996 (Age: 82)

Computer-related contributions

  • American graphic designer, best known for his corporate LOGO designs, including the logos for IBM, UPS, Enron, Westinghouse, ABC, and Steve Jobs's NeXT.
  • One of the originators of the Swiss Style of graphic design.

Significant publications

  • Sparkle and Spin: A Book About Words (2006).
  • Paul Rand: A Designer's Art (2000).
  • A Designer's Art (1985).

Honors and awards

  • Inducted into the New York Art Directors Club Hall of Fame (1972).


"Providing, meaning to a mass of unrelated needs, ideas, words, and pictures - it is the designer's job to select and fit this material together and make it interesting."