Originally known as Kibble until a more permanent name was created, Netflix is an American company established on August 29, 1997. Netflix offers DVD and Blu-ray rentals through the mail and on-demand video streaming over the Internet to people in the United States and Canada. Customers receive the DVDs in the mail and return them by mail using a prepaid envelope.
In September 2011, Netflix began offering a streaming video service, allowing customers to stream movies and TV shows over the Internet to their TV. Streaming requires the use of a Netflix enabled DVD player, TV (with built-in Internet capability), XBox 360, Playstation 3, Nintendo Wii, TiVo, and various set-top boxes (e.g. Apple TV and Roku).
Each of these services requires a monthly subscription fee. There is a flat monthly rate for the streaming video service and DVD rental service. Customers can get unlimited DVD rentals each month, but only one DVD at a time. When they return one DVD, the next DVD on their rental queue list is sent to them in the mail. Blu-ray discs are available to rent for an additional monthly fee.